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Did this Kentucky sneaker store change the shoe game?

With sneaker culture at an absolute high, the buying and re-selling of hyped sneakers is a booming industry and honestly may be ruining it for your everyday sneaker connoisseurs.

A boutique located in Lexington, Kentucky called Oneness, made an effort to do their part in halting the resale of one particular Jordan shoe that definitely looks the part.

Also, here’s some actual footage of the release day.

@oneness required those buying the "Not For Resale" Air Jordan 1 to leave the store wearing the shoe. ????: @joesdayjob

29.8k Likes, 1,069 Comments - Sole Collector (@solecollector) on Instagram: "@oneness required those buying the "Not For Resale" Air Jordan 1 to leave the store wearing the..."

Will this end up helping or hurting the culture?

 

Written by Christopher Schweitzer
Beasley Media Group Inc.