In what might be the single strangest marketing ploy of 2019, KFC is releasing a computer game where you date an anime-styled Colonel Sanders.
According to the game’s description, the game “follows you, a promising culinary student, as you try to date your classmate, Colonel Sanders”, making “life-changing decisions” along the way. Also, there appears to be a character named “Professor Dog”. The game’s full title is I Love You, Colonel Sanders! A Finger Lickin’ Good Dating Simulator and it’s currently listed as “coming soon” on the online game store Steam. Is this the most out-of-control example of viral marketing yet? What fast food mascot would you like to date?