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Sean Combs attends Rolling Stone Live Miami at SLS South Beach on February 01, 2020 in Miami, Florida.

Diddy and his company, Revolt TV, posted a letter this morning on his site addressed to General Motors, demanding the vehicle manufacturer to invest their advertising revenue in Black-owned media companies and support Black communities financially.

Titled, “If You Love Us, Pay Us: A letter from Sean Combs to Corporate America,” Diddy said that when GM was “confronted by the leaders of several Black-owned media companies, General Motors (GM) listed my network, REVOLT, as an example of the Black-owned media it supports.” He went on to say that REVOLT, “just like other Black-owned media companies, fights for crumbs while GM makes billions of dollars every year from the Black community. Exposing GM’s historic refusal to fairly invest in Black-owned media is not an assassination of character, it’s exposing the way GM and many other advertisers have always treated us. No longer can Corporate America manipulate our community into believing that incremental progress is acceptable action.”

51-year-old Diddy demanded that “Corporate America reinvest an equitable percentage of what you take from our community back into our community. If the Black community represents 15% of your revenue, Black-owned media should receive at least 15% of the advertising spend.” He adds, “We are prepared to weaponize our dollars. If you love us, pay us! Not a token investment. Not a charity check or donation.”

Twitter didn’t find Diddy to be the appropriate messenger of paying people of color their worth. According to XXL Magazine, the rapper-producer has been accused of exploiting Black talent for his benefit on multiple occasions.