Kanye took to his Instagram Story Friday (Sept. 23) to attempt to bargain with Adidas. Ye started by sharing a text exchange between him and Torben, who is assumed to be Torben Schumacher the SVP, Global General Manager Adidas Originals, Basketball & Partnerships.
“What time will you be sending back Adidas comments?” the text read per Daily Mail. Adding that Torben was not the person he actually wanted to be speaking to, “I’d prefer to communicate directly with Paul.” Ye is most likely referring to Paul Bowyer – VP of Adidas Originals, Culture Partnerships & Basketball in North America.
“I tried to call you earlier. Can we speak briefly?” Torben responded In the Story post, Ye wrote, “Adidas I’m not speaking with Torben again. I’m the king. I only speak to the decision-makers.”
The rapper then went on to write he was “willing to give” Adidas “20% of net profit/sales.” Clarifying that if they were to accept this deal that this will “not [be] ownership,” but “a nonexclusive manufacturing and distribution partner.”
The artist then declared, “I love war” in the following Instagram Story post. This is not the first time Ye has called out Adidas on social media.
Ye took several shots at Adidas executive Daniel Cherry earlier this month. In a since-deleted Instagram post, Ye had a photo of himself and Cherry over Marvel’s Captain America: Civil War film poster. The faux poster read, “Daniel Cherry Pop I knew by the Jean jacket you was wearing when we first met that we could never truly be friends.”
The rapper then shared several of his favorite comments posted by fans making fun of Cherry dubbing him “the new face of unemployment.” Following that post, Ye uploaded a third photo on Monday (Sept. 5) with a headshot of the Adidas exec with the caption, “Hi guys it’s the face of unemployment aka the face Wishing everyone a happy day off 2mrw I’ll be in retirement Which is a nice way of saying I’ll be unemployed.”
As of right now, Ye seems to still addressing internal issues with Adidas executives.