Back in August, we knew something was going on. Parts of the Las Vegas Strip and Downtown were shut down for a shoot of some sort. Then we started to get a hint based on videos leaking on social media. Professional rally driver Ken Block was ripping all over the area for a new video. Now, we are getting a look at the final product!
Rally driver Ken Block had some fun on the Strip last night in a 637 horsepower all-electric Audi pic.twitter.com/F8RcDAeuwm— Las Vegas Locally 🌴 (@LasVegasLocally) August 3, 2022
The new video features Block traversing the Strip and elsewhere, doing drifts and reaching speeds so ludicrous that you and I would surely lose our license. The Strip is just the start. From the Garage Mahal at Circa Las Vegas, to at and even inside the Palms, the nine minute video is a high octane thrill ride.
Hooning? What’s that?
Ken Block is an expert in “hooning,” a type of driving that hits high speeds and crazy drifts in tight spots. These videos are super orchestrated on closed courses, unlike the 19 year old with the beater Honda from down the street. Hence the name “Hoonigan,” the lifestyle company emblazoned on the car’s bumper and famous for high-energy motorsports.
The car for this video was a one-off, custom “Hoonitron” developed by Audi specifically for this video. The planning for the production goes back to early 2021!
By the time taping arrived, they were shocked they had Las Vegas as a playground. “Vegas is such a unique place, it’s literally pulsing with energy at night, and that’s what we wanted to capture by going there, “says Electrikhana Director Brian Scotto. “It’s still shocking to me the level of access we pulled off. We locked down The Strip for HOURS. I haven’t had that ‘Can’t believe they are gonna let us do this’ feeling since Gymkhana FIVE in San Francisco.”
If you’ve never seen a Gymkhana video before Las Vegas, scroll down and prepare to lift your jaw off the floor.