NEW ORLEANS, LA - JULY 06: Snoop Dogg performs onstage during the 2018 Essence Festival presented By Coca-Cola - Day 1 at Louisiana Superdome on July 6, 2018 in New Orleans, Louisiana.

Snoop Dogg is a cultural icon, and he has also proven to be a savvy businessman. Snoop made his name in music back in the ’90s when he got his start by being featured on Dr. Dre’s “Deep Cover” and throughout several songs on Dre’s debut solo album The Chronic (1992). A lot of times rappers “age out” of the game but Snoop has kept himself relevant on many levels and one in which is pivoting to other areas besides hip-hop. He has used his success in rap to build businesses that cater to his fanbase which has led the rapper in creating a 140M empire.

Check out five brands you might not have known he owns:

  • Broadus Foods

    Breakfast is never boring at Uncle Snoop’s house. It was announced back in August, that he would be adding cereal to his Broadus Foods company. Snoop owns Broadus Foods and Master P serves as the brand’s chief executive officer. Broadus Foods houses the “Momma Snoop” brand, and it already has a host of breakfast items including syrup, pancake mix, grits, and oatmeal according to the website.

    The cereal is available for purchase here.

  • Indoggo

    Snoop also has the liquor game on lock. The rapper is known for his 1994 hit “Gin and Juice” so creating a gin line just makes sense. Indoggo (a play on the word Indigo) is the West Coast rapper’s gin line. The product is obvious but the rapper also has a host of fun cocktails to make using his gin.

    If gin is not your thing, Snoop still has you covered. The rapper also has wine collaboration with the 19 Crimes brand. Snoop’s wine comes in “Cali Red,” “Cali Rosé,” and “Cali Gold.”  The wine company also partnered with Martha Stewart for “Martha’s Chard” who has collaborated with Snoop many times.

    Always, drink responsibly. 

  • Snoopify App

    Snoopify is Snoop Dogg’s photo editing app.  The company launched in 2013 and its main focus of  is to use the in-app camera and have your favorite photos of your friends and family turn into Snoop Dogg-themed masterpieces. The app is available on Google Play.

  • Snoopadelic Films

    Snoop Dogg has had several acting credits and has guest starred on several shows. The rapper has made an appearance in Martin, The Boondocks, co-hosted Martha & Snoop’s Potluck Dinner Party and has lent his voice to The Simpsons. He’s also been in several films including Training Day, Baby Boy, and many more. Snoopadelic Films is the rapper’s film production company that he started in 2005. The film company has produced Bromates (2022), Hood of Horror (2006), Reincarnated (2012), and many more.

  • Leafs By Snoop

    This one should not come as a surprise. The rapper got into the weed business in 2015 with his marijuana company Leafs By Snoop. In 2015, Colorado was one of the only states in the United States that allowed marijuana to be sold recreationally which makes since that Leafs By Snoop’s home base is in the Mile High City. In addition to Leafs By Snoop, the rapper’s media company Merry Jane has a CBD e-commerce platform. He also co-founded Casa Verde Capital, an investment fund that now has a portfolio worth at least $200 million, Tech Crunch reported last December. Through Merry Jane, the rapper has now included marijuana-infused snacks in partnership with TSUMo Snacks.


Sign me up for the Jammin' 105.7 email newsletter!

Become a part of the Jammin' FAM to recieve the the latest music and entertainment news, plus concert announcements, exclusive prizes, and more!

By clicking "Subscribe" I agree to the website's terms of Service and Privacy Policy. I understand I can unsubscribe at any time.