Each winter, millions of Americans gather around their televisions for Super Bowl Sunday. This is the championship game of the National Football League (NFL).
NFL teams compete throughout the fall for the honor of being one of the top two teams who get to play in the biggest game of the year.
Though you may not find it listed on any calendar, Super Bowl Sunday is considered an unofficial holiday in the United States. In fact, after Thanksgiving, more food is eaten on this day than any other day of the year.
Most years the Big game is the most watched program on television in America and the second most watched program worldwide. In February 2015, the Seattle Seahawks and the New England Patriots played in the championship game. More than 168 million people tuned in, making it the most viewed program in history in the U.S.
Due to the high number of viewers, companies interested in buying commercial airtime pay a high price. In fact, if advertisers want to buy commercial time during the Super Bowl, they can expect to pay more than they would at any other time of the year.
The cost of a 30 second Super Bowl commercial was $37,500 in 1967. By 1994, the cost for the same 30 seconds of airtime was $900,000.
By 2015, the price had risen to approximately $4.5 million. That’s about $150,000 for every second!
According to npr.org 31.4 Million Americans are expected to bet 7.6 Billion dollars on the Super Bowl. So if you are going to make a bet this year, Lets look at the teams with a +1500 or longer price tag and determining if they are worth a few of your hard earned dollars. Sprinkling on a few different long shots can pay dividends and create some excellent hedging opportunities down the line. Let’s get into it: