LAS VEGAS - MARCH 24: A general view of Bally's Casino on March 24, 2010 in Las Vegas, Nevada. [Bruce Bennett] via Getty Images

Bally’s Las Vegas hotel and casino will undergo a major transformation this spring and will be rebranded as Horseshoe Las Vegas.

Caesars Entertainment, which owns and operates Bally’s, made the announcement on Wednesday. Bally’s will undergo a multi-million renovation and rebranding of the property and the project is expected to be completed by the end of the year.

Vegas locals will associate the Horseshoe name with the downtown property formerly owned by the Binion family but Harrah’s Entertainment purchased that property in 2004 and changed the name to Binion’s Gambling Hall and Hotel. Harrah’s later became Caesars Entertainment and the company kept the rights to the Horseshoe name and that of the World Series of Poker.

The World Series of Poker, which has been held off the Strip for decades, most notably at the old Horseshoe downtown, will now be held at the newly rebranded Horseshoe and at the Paris Las Vegas from May 31 to July 19.



Born in New York City but also consider myself a native of Detroit. Attended college at Michigan State University. Started radio career in Detroit in 1980. Moved to Vegas in 1989. Worked 14 years at KCEP 88.1 before getting hired at Beasley with 105.7 in 2014.